Our Story

Ziiarah wasn’t born out of strategy or a perfect business plan. It was born out of a moment, an unexpected spark in the middle of uncertainty.

It all started in 2020. I was in my first year at Pearl Academy, studying fashion, yet feeling completely disconnected from it. The world had shut down, and so had my routine. Online classes didn’t feel the same, the walls of my home felt smaller each day, and the uncertainty of the future weighed heavy on me. I was lost, uninspired, and stuck in a cycle of monotony.

In the middle of all that, I needed something to hold onto, something that gave me purpose. That’s when Ziiarah happened.

At first, it was just an idea, something I did to keep myself occupied. I didn’t tell anyone, not even my family. Not because I was hiding it, but because I wasn’t sure it would become anything real. But then, something incredible happened, I made my first sale. And then another. And another.

Before I knew it, Ziiarah had grown into something bigger than I ever expected. Customers resonated with what I was offering. Strangers turned into supporters. The brand had a life of its own, and I was running it entirely on my own, curating collections, handling orders, packing shipments, and speaking to every single customer. From my room, I built a brand that people truly connected with.

For two years, from 2020 to 2022, Ziiarah thrived. It became my safe space, my passion, my unexpected success story. But then, life moved forward, I moved to the UK for my studies. Balancing university with Ziiarah became difficult, and slowly, I had to step back.

Even though Ziiarah went quiet, it never left my mind. I knew that one day, I would come back to it, This time, with a vision. A purpose. A dream much bigger than before.

Now, in 2025, I’m back in India, and Ziiarah is ready to begin a new chapter. This time, with a vision. A purpose. A dream much bigger than before.

Ziiarah is no longer just about jewelry, it’s about legacy and craftsmanship. It’s about preserving Indian artistry and celebrating the beauty of handmade luxury. It’s about creating timeless, thoughtfully designed pieces that hold meaning.

This brand is a part of me. It grew with me, paused with me, and now, it’s ready to rise with me.

Ziiarah is more than just jewelry, it’s a journey, a feeling, a connection. And this is just the beginning.

With love,
Ayesha Rizwan
Founder, Ziiarah